
Experiences and digitalization – where are we going?
It’s all about experiences these days, isn’t it? They are constantly discussed in the field of tourism, and with other industries as well, but do we actually know what it is about the idea of experience that in the end intrigues the customer enough to make a purchase decision? No, we cannot know that. Why? […]
Nostalgia in marketing – a great way to drown your business
It is pretty easy to say that marketing a business today is made pretty affordable and easy – if you are not stuck in the nostalgia in marketing and trust that a basic “block ad” on a magazine is an effective way on advertising. Events are my cup of tea. As an event manager, you […]