Posing with the Santa Claus
Head of research (e-tourism) at University of Eastern Finland
Digital tourism business expert, speaker, researcher and lecturer. Director of International Master's Degree Programme in Tourism Marketing and Management at University of Eastern Finland Business School.
Latest posts by Juho Pesonen (see all)
- IS ROVANIEMI’S TOURISM PROBLEM ACTUALLY A GOVERNANCE PROBLEM? - September 23, 2026
- DOES THE SOUND ACTUALLY MATTER? WHAT I LEARNED FROM STUDYING AUDIO IN DESTINATION MARKETING VIDEOS - June 10, 2026
- VisitKarelia Destination Destination Marketing Workshop with University of Eastern Finland - February 18, 2020
