Apply now for International Master’s Degree Programme in Tourism Marketing and Management

Are you interested in studying tourism? Do you want a career in tourism business? Apply now for Master’s Degree in Tourism Marketing and Management. Application period is open until January 13th 2017.

Picture by Karelia Expert

Application period for the programme at University of Eastern Finland is now open and you can apply for the programme through our website at www.uef.fi/tmm or directly from StudyInfo website https://studyinfo.fi/app/#!/korkeakoulu/1.2.246.562.17.58832491748 (Fill in application button is on the right hand side of the screen).

This is our application process:

1. All available study programmes in Finland can be found on the Studyinfo portal (www.studyinfo.fi) where you can search for suitable programmes and start the application. The online application is only open during the application period, so make sure you know when the application period starts. Once you have found a programme you wish to apply to, find out what the admissions requirements are.
2. Collect the required application documents. Information concerning the documents you need for admissions is provided by the university/programme you are applying to and the Studyinfo portal. The list of required documents is also on the online application. Please note that each application must have its own set of requested application documents.
3. Please send all of your documents to the University Admissions Finland’s office by mail. Your application documents have to arrive by the given deadline. E-mail attachments will not be accepted. UAF does not process application documents that have arrived after the deadline.
4. University Admissions Finland processes all documents according to the same processing procedures. Documents are processed in two steps, both of which your application documents must pass:
a. We will verify your language skills and check that they meet the requirements set by the university.
b. We will check that all of your required educational documents have arrived and then we will verify your credentials.

For more information see our university application page at http://www.uef.fi/en/web/admissions/how-to-apply- and detailed process at University Admissions website HERE.

We have now been intensively planning the programme and it will be absolutely fantastic. We have a huge number of industry partners lined up for the programme, so many interesting topics to discuss and study, innovative teaching methods, and all the tools you need to build yourself a career in evergrowing tourism business.

Let us know if there is anything we can help you with and good luck with your application!
Juho Pesonen (juho.pesonen[at]uef.fi)
Raija Komppula
Henna Konu

What is online business in tourism?

Online business in tourism, digital tourism business, e-business in tourism, e-tourism; call it what you will, it still has a huge impact on how tourism business is conducted. Most of tourism businesses and large part of marketing are now online. The internet is most often used medium to search for information about a holiday or destination. Skills and knowledge of online tools and channels are critical for the competitiveness of a tourism business or destination.

Director of our master’s degree programme in Tourism Marketing and Management, Juho Pesonen, has made his lectures on the topic freely available for anyone interested in the topic. The course was given for the students of Finnish University Network for Tourism Studies during Fall 2016. You can see the course content and access the lectures on YouTube through the course time table below. YouTube videos have links to SlideShare presentations if you want to take a closer look at them:

Juho Pesonen teaching the course

Thursday 3.11.2016 

9.00-10.30 Introduction to E-business in Tourism: history and context

10.30-10.50 Break

10.50-12.30 Theoretical background: central concepts of E-business

12.30-13.30 Lunch

13.30-14.30 E-business in practice: what to do

– website

– E-commerce

14.30-14.45 Break

14.45- 15.50 E-business in practice: what to do

– social media and content creation

15.50-16.00 Break

16.00-16.45 Practical examples

Friday 4.11.2016

9.00-10.15 E-business in practice: what to do

– analysing and managing online business

10.15-10.30 Break

10.30-11.25 E-business in practice: what to do

– mobile devices

11.25-11.35-Break

11.35-12.30 E-business in practice: what to do

– Search engine marketing

– Security

– Customer Relationship Management

– Marketing automation, artificial intelligence

12.30-13.30 Lunch

13.30-14.30 Destination management and marketing in the era of online business

14.30-14.45 Break

14.45-15.30 Future of tourism in digitalizing world: where are we going?

15.30-16.00 Final conclusions

 

These lectures provide an overview of a wide topic of marketing and managing tourism business in digital environment. A more in-depth view of the topic can be achieved for example in our Master’s Degree Programme.

Welcome to Tourism Marketing and Management

Koli, tourism marketing and management
Picture by Karelia Expert

Welcome to the blog of International Master’s Degree Programme in Tourism Marketing and Management by University of Eastern Finland. This blog is an essential part of the programme and will bring forth the ideas and news from the programme. We aim to build a significant international platform for making tourism better with this programme and the blog. 

The programme will start during Autumn 2017. The programme seeks to attract students from Europe and Asia in particular. The programme is also open to Finnish students interested in tourism studies and holding a relevant Bachelor’s degree. The international nature of the programme makes it possible to create new networks and showcase Finland’s strengths in tourism globally, as well as to obtain new information about tourists coming from abroad.

This kind of a programme in tourism marketing and management hasn’t existed in Finland before, and the programme’s strong focus on tourism marketing will bring new life to the Finnish tourism sector. The key themes of the two-year Master’s degree programme are built around the strengths and opportunities of tourism in eastern Finland: nature, well-being, sustainable tourism, and digitalisation. The launch of the new Master’s Degree Programme in Tourism Marketing and Management shows that the University of Eastern Finland is confident in the positive development of the Finnish tourism sector and wants to play a role in supporting that development. Already now, tourism is a major financial factor in North Karelia and elsewhere in Finland. Globally, the tourism sector is growing by several per cent every year.

Konnevesi National Park, Finland
Konnevesi National Park, Finland

The Master’s degree programme will collaborate closely with local, national and international tourism sector companies and other actors. This collaboration is based on close interaction, with the aim of jointly developing business activities and finding solutions for any possible challenges discovered. Graduates of the Master’s degree programme will understand the role of digitalisation, customer care, customer motivation, environmental aspects and nature for the business activities of tourism companies, and they will be able to translate their understanding of these aspects into practical activities. The programme’s graduates will have the skills needed to work in a variety of different roles, for example as entrepreneurs, marketing managers, experts, coordinators, community managers and other positions involving customer relations.

The application period to the Master’s Degree Programme in Tourism Marketing and Management will be open from 1 December 2016 to 13 January 2017. For further information, please see the programme website at www.uef.fi/tmm.

For further information, please contact:

Programme coordinator Juho Pesonen, tel. +358 40 184 2698, juho.pesonen(at)uef.fi