Why travel businesses should utilize data-driven marketing in tourism?
We have moved to an era where data is omnipresent and available to us with a few clicks. People are able to access desired information whenever and wherever they need it thanks to the various information technologies and the world wide web. When considering the travel industry, not only are the tourists benefitting from the […]
Self-employed Business Owner: Why Learning Basics of Digital Marketing Saves you Money while Growing your Business?
Are you preparing cottage rooms for next guests? Driving dog sledge through low-lying arctic hills? Preparing dinner for a group of visitors? If you’d take less than 10 minutes of your time to read through this blog post, I can promise you’ll be even busier after few months’ time. So, do you have time to […]
SMEs should use web analytics for competitive advantage
A first semester studying Tourism Marketing and Management at UEF showed that most of the tourism companies in Finland are small-to-medium enterprises (SMEs). These companies are trying to market their offerings to consumers, by directing them to the company’s webpage to increase traffic, and hopefully future profits. In many cases, this is where the focus […]