Why study hospitality, travel, and tourism?

Juho Pesonen
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Juho Pesonen

Head of research (e-tourism) at University of Eastern Finland
Online tourism business expert, speaker, researcher and lecturer. Director of International Master's Degree Programme in Tourism Marketing and Management at University of Eastern Finland Business School.
Juho Pesonen
Find me

The main reason to study hospitality, travel and tourism is to work in the field. Hotels, airlines, destination, attractions, transportation, cruises, events, activity providers, shopping centers, tourist services, travel agents, tour operators and many others together form together a huge industry. It is a  practice-oriented field and an interesting one. It is in constant growth and needs more and more skilled workers and innovators every year. There are so many good reasons why you should study hospitality, travel, and tourism:

Tourism is a service industry

Everywhere in the Western world service industries are booming. One of these industries is travel and tourism. By studying tourism you position yourself right in the very center of service. You will learn skills that are transferable to many other industries. Being a service and human-to-human industry, it is also one of those that will need hard-working and creative people in the future.

Tourism is an experience economy

Most jobs in the tourism industry are about creating experiences for the traveler. This is what makes this industry especially interesting. When you are studying tourism you will learn how to create these memorable experiences. When you are working in the industry, you will need to be able to adapt and improvise what you have learned as

Every day is different

No matter where you study or what position you get in the tourism industry, it is guaranteed that almost every day is different. You will meet new people that come all around the world and they will make sure that no day is like another. Every tourist has different expectations, motivations, moods, experiences and opinions that will make your job interesting and also most likely a little bit challenging.

Dubai is witnessing the growth of tourism
Tourism is growing

Tourism is witnessing huge global growth every year and it is forecast to grow far into the future. It is definitely an industry of the future. Growth means that more and more skilled workers are needed all over the world. By studying tourism you give yourself the skills and knowledge to be a part of this growth.

Tourism is global

First and foremost tourism is a global industry. From Antarctica to space there are tourists everywhere. By studying tourism only the sky is the limit (well, actually, not even that!) to where you can work and what you can do.

Tourism is local

Despite being a global industry, it is also very local. Most of the tourism businesses are small- and medium-sized companies that provide income and jobs for local people. When you are working for the tourism industry there are many possibilities for you to contribute to your local community.

You get to travel

There are many positions in the field that enables you to travel a lot. You have to familiarize yourself with tourism destinations, attractions, and services, maybe guide tourists in exotic places or do research in foreign countries. Travel broadens your perspective on everything and tourism industry has plenty of possibilities to travel.

Tourism is fun

Tourism might not be the best option if you want to earn a lot of money. But if you value other things such as having fun, meeting new people,  enjoying life and doing what you like, tourism and hospitality offers plenty of options. People studying and working in the field are typically relaxed, outgoing and international.

Where to study travel, tourism, and hospitality?

There are plenty of fantastic opportunities to study tourism all around the world. One of these opportunities is the International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland. This program provides you the knowledge and skills required to work in various development positions in the tourism industry and take the field forward with your actions. It is ranked No2 in Finland in Shanghai University Ranking. You can also use the Shanghai ranking to find out other universities all around the world!

 

Author: Juho Pesonen

Online tourism business expert, speaker, researcher and lecturer. Director of International Master's Degree Programme in Tourism Marketing and Management at University of Eastern Finland Business School.