Enhancing customer experience with smart hotel technologies
Have you checked into a hotel using a mobile app? Or maybe the light in your hotel room switched off automatically when you opened the door to leave? These features are only the tip of the iceberg in smart hotels. What are smart hotels? According to Dalgic and Birdir 1, a smart hotel adopts a […]
What causes people to buy from OTAs?
Today millions of travelers around the globe use Online Travel Agencies (OTAs) to plan their leisure and business travel. OTAs are getting popular among travelers even though there are still people who prefer travel agents expertise instead. Although, OTAs evolved their introduction in the 1990s, the corona pandemic provided new and exciting opportunities for them […]
How can a chatbot influence the customer experience of your tourism business?
With the constantly ongoing advancements of Industry 4.0, several interconnected developments can be seen affecting both the digital and operational environments of tourism businesses. These so-called Tourism 4.0 innovations refer to Industry 4.0 innovations (Big Data, Internet of Things, Blockchain, Artificial Intelligence etc.) that have been specifically refined to suit the needs of the tourism […]
3 easy ways to make online customer experience better in tourism
As technology develops it is necessary for tourism businesses as well as businesses, in general, to think about how they can improve online customer experience. There is a lot of talk about if technology will replace human interaction, but actually in business purposes technology can help make customers happier. Although we have to remember that […]