The most important concept in destination marketing?
Written by Suvi Piispanen. What is a concept or a term that every destination marketer should know and understand about destination marketing? I think I found it. It is very catchy. A bit marketing-oriented even. Quickly thought, something far-fetched? But coherent and makes a lot of sense when thought more deeply. It gathers up something […]
Study tourism business at UEF: Master’s Degree Programme in Tourism Marketing and Management
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. There are dozens of reasons why you should study Tourism Marketing and Management at University of Eastern Finland. Here are 16 top reasons to study with us: 1. High quality studies We aim to keep the […]