What causes people to buy from OTAs?
Today millions of travelers around the globe use Online Travel Agencies (OTAs) to plan their leisure and business travel. OTAs are getting popular among travelers even though there are still people who prefer travel agents expertise instead. Although, OTAs evolved their introduction in the 1990s, the corona pandemic provided new and exciting opportunities for them […]
Do Not Read This!
Content Marketing? Yep, I thought you wouldn’t listen. Luckily there is no harm in reading this, quite the opposite. I just wanted to prove a point: In content marketing, you are competing of customers enjoying an overflow of information and suffering lack of time. Therefore, your content marketing needs to be intriguing and catch the […]
What is online business in tourism?
Online business in tourism, digital tourism business, e-business in tourism, e-tourism; call it what you will, it still has a huge impact on how tourism business is conducted. Most of tourism businesses and large part of marketing are now online. The internet is most often used medium to search for information about a holiday or […]