Digital Tourism Think Tank 2019 – Day 1
Written by Jarkko Kääriäinen. #DTTT 2019 What did I learn? I had a great possibility to participate in Digital Tourism Think Tank Global 2019 on 4rd and 5th of December, which this year took place in Espoo. DTTT Global is, in my opinion, one of the most interesting conferences as it gathers a bunch of tourism DMO’s and other […]
DTTT Global 2019, Day 2
Written by Jarkko Kääriäinen. The second day (Read about the first day here) of DTTT was all about technology and digitalization. What we can learn from data and how we can benefit data in place branding, leading and marketing. Lead with data. Do marketing with it, learn from it, optimize – optimize – optimize – then […]
Research: What Do Fishermen Value as a Tourist Experience?
Written by Lari Turunen, Second year student in tourism marketing and management master’s degree program. A new Tourism Marketing and Management research suggests that fishing tourists’ lived experience is always built around the same core elements. The elements in the order of importance are the following: emotional value, social value, and epistemic value. This means […]
How to do video marketing in tourism businesses?
Written by Janita Juvakka, Graduate at UEF – University of Eastern Finland, MSc (Econ. & Business Administration) in Tourism Marketing and Management Program. Did you know that most people prefer video over reading? Also, social media platforms have started to favour video content, making video marketing in tourism an important part of any modern marketing […]
Tourism Marketing and Management to start studying extraterrestrial tourists
Written by Juho Pesonen. Today is an excellent day to launch our new mission: we will focus now on how to make our world more hospitable for extraterrestrial tourists. There have been concrete sightings of UFOs for decades, clearly suggesting that we are constantly being visited by extraterrestrial aliens. In 2017 we at Tourism Marketing and […]
Content marketing and how to harness it for your business
Written by Hang. Content marketing is a necessity in today’s digital marketing field. It is also an effective tool, especially for small entrepreneurs, to reach new customers, build trust and increase site traffic. The key to success is planning content marketing that can answer three questions: Here are a few tips to keep in mind […]
Overview of Quantitative Data Analysis Methods in SPSS
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Analytical thinking in marketing is critical. If marketing is both art and science, the numbers play a big role in the science of marketing. In our Tourism Marketing and Management programme, we study analytical thinking in many courses. […]
Experiences and digitalization – where are we going?
Written by Tuulipul. It’s all about experiences these days, isn’t it? They are constantly discussed in the field of tourism, and with other industries as well, but do we actually know what it is about the idea of experience that in the end intrigues the customer enough to make a purchase decision? No, we cannot […]
3 easy ways to make online customer experience better in tourism
Written by Minna Huhtamo. As technology develops it is necessary for tourism businesses as well as businesses, in general, to think about how they can improve online customer experience. There is a lot of talk about if technology will replace human interaction, but actually in business purposes technology can help make customers happier. Although we […]
How to successfully master website design for your tourism business?
Written by Madeleine Frohnholzer. An effective website is important for your tourism business as it is one of the first touchpoints in online marketing. We developed a framework of the most important core factors in website design. Instead of digging deeper into each of them, we look at the whole picture. STRUCTURE AND DESIGN First, […]