From Marketing Strategy to Values Strategy
Having been processing the concept of marketing strategy during the ongoing autumn due to our course on destination marketing, the concept of strategy has been wandering in my mind. What does it actually mean and how important is it for a (tourism) company? Applying the concept of strategy In his book Valonöörin käsikirja (A lightneer’s […]
Management by wellbeing
Mindfulness, victorious corporate culture, growth rates that the board cannot accept, going to the gym with your bosses, hiring a personal business coach, fighting loneliness… does not sound like a traditional Finnish management style, does it? In one company it is. Managing corporate culture and people at SMT Our Tourism Marketing and Management Programme had […]