Content marketing and how to harness it for your business
Content marketing is a necessity in today’s digital marketing field. It is also an effective tool, especially for small entrepreneurs, to reach new customers, build trust and increase site traffic. The key to success is planning content marketing that can answer three questions: What are your customers’ need and desires? Can you provide your customers with […]
Overview of Quantitative Data Analysis Methods in SPSS
Analytical thinking in marketing is critical. If marketing is both art and science, the numbers play a big role in the science of marketing. In our Tourism Marketing and Management programme, we study analytical thinking in many courses. One of those is our Practical Tourism Research course. During the course, our students study big data, […]
Experiences and digitalization – where are we going?
It’s all about experiences these days, isn’t it? They are constantly discussed in the field of tourism, and with other industries as well, but do we actually know what it is about the idea of experience that in the end intrigues the customer enough to make a purchase decision? No, we cannot know that. Why? […]