Why travel businesses should utilize data-driven marketing in tourism?
We have moved to an era where data is omnipresent and available to us with a few clicks. People are able to access desired information whenever and wherever they need it thanks to the various information technologies and the world wide web. When considering the travel industry, not only are the tourists benefitting from the […]
Sharing economy – five things everyone in the tourism business should know
The sharing economy has grown its popularity as a phenomenon in the past ten years a lot. Still, it is surprising how hard the definition is or how academics are finding the same issues which need further research. Defining sharing economy (from now on SE) is difficult since it has many other names such […]