IS ROVANIEMI’S TOURISM PROBLEM ACTUALLY A GOVERNANCE PROBLEM?
Written by Kshitij Thapa (Tourism Marketing and Management Master’s Student at University of Eastern Finland) About 300,000 people visit Rovaniemi in a single winter, while the city itself has a population of only around 56,000. I find this ratio very interesting. When I came to Finland, I found out how popular Rovaniemi is with international […]
DOES THE SOUND ACTUALLY MATTER? WHAT I LEARNED FROM STUDYING AUDIO IN DESTINATION MARKETING VIDEOS
By Aditya Aggarwal | Master’s in Tourism Marketing and Management, University of Eastern Finland When I started thinking about my thesis topic, I kept returning to something I had noticed almost instinctively while scrolling through travel content on Instagram and TikTok. Two videos of the same destination, same lighting, same scenery, similar editing, could feel completely different […]