Using Pixel Hotel idea for entrepreneurship
Written by Bellal Hossain. Can we own a hotel or start hotel business with our limited money? You may think that the answer is no. But, I would say Yes, and you will probably agree with me if you take a closer look at pixel hotel business idea in Austria. Pixel hotel is a new […]
From Marketing Strategy to Values Strategy
Written by Hanna S. Having been processing the concept of marketing strategy during the ongoing autumn due to our course on destination marketing, the concept of strategy has been wandering in my mind. What does it actually mean and how important is it for a (tourism) company? Applying the concept of strategy In his book […]
Peer-to-peer accommodation and sharing economy from tourists’ perspective
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Airbnb has become one of the largest accommodation companies in the world if counted by the rooms available. Its rapid growth has been enabled by a phenomenon known as sharing economy. People are less inclined to own […]
Nature tourism is trending as we start to understand how healthy being in nature is
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Nature tourism in Finland is all about “the space to breathe, a time to dream, hiking in summer, cross-country skiing in winter, gathering berries and mushrooms or simply a gentle walk in the woods.” (http://www.visitfinland.com/finrelax/). Nature is […]