How to successfully master website design for your tourism business?
An effective website is important for your tourism business as it is one of the first touchpoints in online marketing. We developed a framework of the most important core factors in website design. Instead of digging deeper into each of them, we look at the whole picture. STRUCTURE AND DESIGN First, let’s start with the […]
Nostalgia in marketing – a great way to drown your business
It is pretty easy to say that marketing a business today is made pretty affordable and easy – if you are not stuck in the nostalgia in marketing and trust that a basic “block ad” on a magazine is an effective way on advertising. Events are my cup of tea. As an event manager, you […]
Do Not Read This!
Content Marketing? Yep, I thought you wouldn’t listen. Luckily there is no harm in reading this, quite the opposite. I just wanted to prove a point: In content marketing, you are competing of customers enjoying an overflow of information and suffering lack of time. Therefore, your content marketing needs to be intriguing and catch the […]
Self-employed Business Owner: Why Learning Basics of Digital Marketing Saves you Money while Growing your Business?
Are you preparing cottage rooms for next guests? Driving dog sledge through low-lying arctic hills? Preparing dinner for a group of visitors? If you’d take less than 10 minutes of your time to read through this blog post, I can promise you’ll be even busier after few months’ time. So, do you have time to […]
How information technology can help in customer relationship
The customer comes first. Classy saying, right? Surely that guideline, or perhaps a cliché, creates some kind of thoughts in your head. Do you consider it important? Customer relationship is also such a classic term in the business world. Well, that for sure is essential! However, which elements in customer relationship matter the most for […]
SMEs should use web analytics for competitive advantage
A first semester studying Tourism Marketing and Management at UEF showed that most of the tourism companies in Finland are small-to-medium enterprises (SMEs). These companies are trying to market their offerings to consumers, by directing them to the company’s webpage to increase traffic, and hopefully future profits. In many cases, this is where the focus […]
The next big wave in tourism marketing
*This article is written by Tourism Marketing and Management students Jonna Kumpu and Tiina Kattilamäki The second #IFITTtalk @Helsinki seminar on Digitalization in Tourism business was held at Hotel Arthur on Tuesday 15th of May. The seminar was opened by Kari Halonen from ToolBox Ltd, who was also the main organizer of the day. The […]
The Most Common Problem in Destination Marketing in the World
World’s Most Common Problem in Destination Marketing What is the difference between successful and non-successful destinations from the destination marketing perspective? In this post, I want to understand the details behind successful destination marketing. What is the one key thing to gain competitive advantage in destination marketing? When we start to think about the exact […]
Using Pixel Hotel idea for entrepreneurship
Can we own a hotel or start hotel business with our limited money? You may think that the answer is no. But, I would say Yes, and you will probably agree with me if you take a closer look at pixel hotel business idea in Austria. Pixel hotel is a new form of hotel business […]