Sharing economy – five things everyone in the tourism business should know
The sharing economy has grown its popularity as a phenomenon in the past ten years a lot. Still, it is surprising how hard the definition is or how academics are finding the same issues which need further research. Defining sharing economy (from now on SE) is difficult since it has many other names such […]
DTTT Global 2019, Day 2
The second day (Read about the first day here) of DTTT was all about technology and digitalization. What we can learn from data and how we can benefit data in place branding, leading and marketing. Lead with data. Do marketing with it, learn from it, optimize – optimize – optimize – then do it again. […]
Using Pixel Hotel idea for entrepreneurship
Can we own a hotel or start hotel business with our limited money? You may think that the answer is no. But, I would say Yes, and you will probably agree with me if you take a closer look at pixel hotel business idea in Austria. Pixel hotel is a new form of hotel business […]
Peer-to-peer accommodation and sharing economy from tourists’ perspective
Airbnb has become one of the largest accommodation companies in the world if counted by the rooms available. Its rapid growth has been enabled by a phenomenon known as sharing economy. People are less inclined to own things and are getting used to share what they own with other people. Peer-to-peer accommodation happens when a person […]