Can technology make tourism more transformative ?
Transformative tourism (TT) is a type of meaningful and purposeful tourism. Traditional tourism is often used as an escape mechanism from everyday life (5). Transformative tourism is motivated by seeking (10). In transformational tourism the tourist seeks personal growth during their travels, which can take place in areas such as well-being, spirituality and education. The […]
How can we apply Harry Potter’s sorting hat into tourism marketing?
The novel Harry Potter and the Philosopher’s stone by J.K. Rowling (1997) is the first to introduce the concept of the Sorting Hat. The Sorting Hat is a hat that has a magical ability to sort the first-year pupils of Hogwarts School of Witchcraft and Wizardry into their “houses”, i.e. the groups of pupils […]
Research: What Do Fishermen Value as a Tourist Experience?
A new Tourism Marketing and Management research suggests that fishing tourists’ lived experience is always built around the same core elements. The elements in the order of importance are the following: emotional value, social value, and epistemic value. This means that Finnish fishing tourists value such elements as nature, peace-and-silence (i.e. emotional value). Also, […]