Why should Smart Tourism Destinations invest in IoT solutions – or should they?
In recent years, the tourism industry has embraced the idea of Smart Tourism Destinations, emerging from the concept of Smart Cities. In both, the beating heart is the marketing word ‘smart’, representing all things that can be embedded or enhanced by technology¹. In fact, technologies such as cloud computing and the Internet of Things (IoT), […]
Why travel businesses should utilize data-driven marketing in tourism?
We have moved to an era where data is omnipresent and available to us with a few clicks. People are able to access desired information whenever and wherever they need it thanks to the various information technologies and the world wide web. When considering the travel industry, not only are the tourists benefitting from the […]