Skip to content
uef-logo
  • Home
  • Destination marketing
  • Destination management
  • Current Research
  • Information Technology in Tourism Business
  • Tourism Business
  • Tourism studies
  • Tourism marketing and management
  • About The Blog
    • Master's Degree Programme in Tourism Marketing and Management
    • UEF Business School
Social media profiles
  • Tourism Marketing and Management
  • Influencer marketing
30.10.2020

How to benefit influencer marketing in destination branding

How can DMO’s benefit influencer marketing in destination branding? How have the DMO’s used influencers in their branding strategy so far? In recent years, the rapidly growing use of influencer marketing has caught the attention of researchers and marketers alike. Influencer marketing has also opportunities for the tourism industry, of which destination branding is explored […]

About the blog

Most popular posts

  • 19.3.2019

    Overview of Quantitative Data Analysis Methods in SPSS

  • 20.12.2022

    Does Virtual Reality (VR) Travel have the potential to be more?

  • 20.12.2022

    Enhancing customer experience with smart hotel technologies

  • 21.10.2023

    Openly collaborative, organized, and functional service process ecosystem paving the way to success in Finnish medical tourism

  • 23.12.2019

    DTTT Global 2019, Day 2

Subscribe to the blog

RSS feed

Itä-Suomen yliopisto

Joensuu, Kuopio

© University of Eastern Finland

Social media profiles
Give feedback | Data protection | Accessibility