IS ROVANIEMI’S TOURISM PROBLEM ACTUALLY A GOVERNANCE PROBLEM?
Written by Kshitij Thapa (Tourism Marketing and Management Master’s Student at University of Eastern Finland) About 300,000 people visit Rovaniemi in a single winter, while the city itself has a population of only around 56,000. I find this ratio very interesting. When I came to Finland, I found out how popular Rovaniemi is with international […]
How overtourism could be prevented via green digital advertising?
Have you visited a destination that has “lost its magic” due to the crowds there? Authenticity as well as the quality of life of residents has been in danger since overtourism started to eat capacities of the destinations. Overtourism is referred to as “loving places to death”². Three decades ago, Venice was home to over 120 […]