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Rovaniemie Santa Claus
23.9.2026

IS ROVANIEMI’S TOURISM PROBLEM ACTUALLY A GOVERNANCE PROBLEM?

Written by Kshitij Thapa (Tourism Marketing and Management Master’s Student at University of Eastern Finland) About 300,000 people visit Rovaniemi in a single winter, while the city itself has a population of only around 56,000. I find this ratio very interesting. When I came to Finland, I found out how popular Rovaniemi is with international […]

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