Can service robots replace human labor in hotel industry?
How would you feel if a robot welcomed you when arriving to a hotel instead of a human? Would you be more pleased of robot’s convenience or the real face-to-face interaction that a human being can offer? Robots in hotel industry can bring so many opportunities yet so many challenges. Nobody knows about the future, […]
How technology can contribute to more sustainable future of tourism?
The economic importance of tourism globally is recognized. It creates jobs and some places are dependent on it. In recent years its impacts and development have been discussed although these tend to stay behind the focus on the economic benefits. Tourism has negative environmental and socio-economic impacts, and the industry needs to find a balance […]
Why should Smart Tourism Destinations invest in IoT solutions – or should they?
In recent years, the tourism industry has embraced the idea of Smart Tourism Destinations, emerging from the concept of Smart Cities. In both, the beating heart is the marketing word ‘smart’, representing all things that can be embedded or enhanced by technology¹. In fact, technologies such as cloud computing and the Internet of Things (IoT), […]
How to do video marketing in tourism businesses?
Written by Janita Juvakka, Graduate at UEF – University of Eastern Finland, MSc (Econ. & Business Administration) in Tourism Marketing and Management Program. Did you know that most people prefer video over reading? Also, social media platforms have started to favour video content, making video marketing in tourism an important part of any modern marketing […]