The most important concept in destination marketing?
Written by Suvi Piispanen. What is a concept or a term that every destination marketer should know and understand about destination marketing? I think I found it. It is very catchy. A bit marketing-oriented even. Quickly thought, something far-fetched? But coherent and makes a lot of sense when thought more deeply. It gathers up something […]
TMM developing tourism business at Etelä-Konnevesi region
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Our International Master’s Degree Programme in Tourism Marketing and Management (TMM) has started a collaboration with municipalities of Konnevesi and Rautalampi and tourism stakeholders in the region. The concrete first step in this collaboration was a […]
The Most Common Problem in Destination Marketing in the World
Written by Lari Turunen, second year student in tourism marketing and management master’s degree program. World’s Most Common Problem in Destination Marketing What is the difference between successful and non-successful destinations from the destination marketing perspective? In this post, I want to understand the details behind successful destination marketing. What is the one key thing […]
How to promote a tourism destination online in international markets
Written by Bellal Hossain. “Summary: Plan, use different online tools to analyze, make things easy for others and Care!” Like every other business, there are some strategies to follow while promoting a tourism destination online in a foreign country to attract tourists. In this post, I present some ideas how a tourism destination should be […]