The most important concept in destination marketing?
Written by Suvi Piispanen. What is a concept or a term that every destination marketer should know and understand about destination marketing? I think I found it. It is very catchy. A bit marketing-oriented even. Quickly thought, something far-fetched? But coherent and makes a lot of sense when thought more deeply. It gathers up something […]
TMM developing tourism business at Etelä-Konnevesi region
Written by Juho Pesonen. Our International Master’s Degree Programme in Tourism Marketing and Management (TMM) has started a collaboration with municipalities of Konnevesi and Rautalampi and tourism stakeholders in the region. The concrete first step in this collaboration was a two-day workshop on developing nature tourism in the Etelä-Konnevesi region, organized in Konnevesi research station […]
The Most Common Problem in Destination Marketing in the World
Written by Lari Turunen. World’s Most Common Problem in Destination Marketing What is the difference between successful and non-successful destinations from the destination marketing perspective? In this post, I want to understand the details behind successful destination marketing. What is the one key thing to gain competitive advantage in destination marketing? When we start to […]
How to promote a tourism destination online in international markets
“Summary: Plan, use different online tools to analyze, make things easy for others and Care!” Like every other business, there are some strategies to follow while promoting a tourism destination online in a foreign country to attract tourists. In this post, I present some ideas how a tourism destination should be marketed for international audiences. […]