How overtourism could be prevented via green digital advertising?
Have you visited a destination that has “lost its magic” due to the crowds there? Authenticity as well as the quality of life of residents has been in danger since overtourism started to eat capacities of the destinations. Overtourism is referred to as “loving places to death”². Three decades ago, Venice was home to over 120 […]
Does Virtual Reality (VR) Travel have the potential to be more?
Does Virtual Reality (VR) Travel have the potential to be more? Retrieved from Forbes.com Due to the pandemic, the global tourism industry had to come to a sudden halt. Even as lockdowns were slowly lifted, travelers were skeptical, and the threat of the virus is still very real. Recently, a second wave has swept across […]
Enhancing customer experience with smart hotel technologies
Have you checked into a hotel using a mobile app? Or maybe the light in your hotel room switched off automatically when you opened the door to leave? These features are only the tip of the iceberg in smart hotels. What are smart hotels? According to Dalgic and Birdir 1, a smart hotel adopts a […]
How digital nomads are shaping the travel industry?
How are digital nomads shaping the travel industry? Who are digital nomads? Technology is enabling a new, dynamic remote workforce called Digital Nomads. Digital Nomads are a population of independent workers who choose to embrace a location-independent, technology-enabled lifestyle that allows them to travel and work remotely, anywhere in the world. Our research finds that […]
How to Improve Online Presence of Small Tourism Businesses?
Online information search is a crucial and often overlooked part of today’s consumers’ decision-making, and most of it is done through search engines or social media. The searches on search engines and social media platforms correlate with the visits in destinations[1]. Here I have a look at different research papers considering these subjects, in order […]
How content producers can use AI in digital marketing
Do you want to use AI to create better content? There’s no doubt that content production is getting more complex every day. It’s getting hard to get noticed on social media. Your inbox is packed with repetitive messages, and you must fight against a massive crowd to get people to read your content. And then […]
How can AR (Augmented Reality) be used to improve the customer experiences in Spas?
The tourism industry is changing significantly as information technology is becoming more and more part of it. Information technology has a critical influence on making tourism businesses more competitive, as it provides the tools that a tourism business needs to improve their marketing and management (Buhalis, O´Connor, 2005.). Information technology has changed the way tourism businesses […]
Can we promote sustainable management in tourism field with the help of technology?
Sustainability is a trend that has been arising over the years. It is almost already overused term but especially when talking about traveling sustainability is a thing to consider in multiple perspectives. Another trend that has been arising in tourism field is information technology. People use it for almost everything, for example when buying travel […]
How Ambient Intelligence can bring value to travel experience?
It is almost a norm in science fiction movies that doors open automatically, rooms know when you are about to enter, and coffee machines can predict when it is time for a hot cuppa. Ambient Intelligence has been a concept for a long time, but only through recent technological advancements, it has become a real […]
Can service robots replace human labor in hotel industry?
How would you feel if a robot welcomed you when arriving to a hotel instead of a human? Would you be more pleased of robot’s convenience or the real face-to-face interaction that a human being can offer? Robots in hotel industry can bring so many opportunities yet so many challenges. Nobody knows about the future, […]