Research: Communicating the Image of North Karelia to German Market
Written by Marianne Markkanen. Introduction of the study The aim of this master’s thesis was to increase the knowledge of German tourists as a marketing segment and to clarify, what kind of image they have about North Karelia as a region. The thesis was made in collaboration with the North Karelian DMO VisitKarelia. An online […]
A Study About LGBTQ Community’s Perception of Finland as a Tourist Destination
Written by Nsaravi. In recent decades, LGBTQ tourism has been on the rise largely due to progress in human rights. The LGBTQ market is considered recession-proof and one of the fastest-growing markets in the world. These reasons alone could demonstrate the importance of attracting tourists from this community to Finland. Finland is already in a […]