Can technology make tourism more transformative ?
Transformative tourism (TT) is a type of meaningful and purposeful tourism. Traditional tourism is often used as an escape mechanism from everyday life (5). Transformative tourism is motivated by seeking (10). In transformational tourism the tourist seeks personal growth during their travels, which can take place in areas such as well-being, spirituality and education. The […]
How can mobile app boost your tourism business to success?
Did you know travel applications are the seventh most popular category of most downloaded apps and over 60 percent of travelers choose to use mobile apps while traveling?¹ In the future, there will be thousands of new mobile applications with new facilities that offer travelers daily movement without the assistance of humans while traveling. Therefore, it is important […]
What causes people to buy from OTAs?
Today millions of travelers around the globe use Online Travel Agencies (OTAs) to plan their leisure and business travel. OTAs are getting popular among travelers even though there are still people who prefer travel agents expertise instead. Although, OTAs evolved their introduction in the 1990s, the corona pandemic provided new and exciting opportunities for them […]
Does AI in tourism have unlimited possibilities?
Does AI in tourism have unlimited possibilities? Are all possibilities positive? Will there be a new level of crime, automation and robots displace workers and ICT has stifled human interaction? Are we ending up in a circle of choises or does this lead us to pilgrimage unknown paths? Have hardcore tourist ended up to be […]