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1.12.2022

Research: The impact of sustainability communication on tourists’ willingness to pay for a cottage holiday

The goal of this research was to examine how communicating different sustainability dimensions affects German tourists’ willingness to pay for a Finnish holiday cottage. Sustainable tourism is traditionally divided into three dimensions: environmental, socio-cultural and economic. This research also was aiming to find out whether socio-demographic factors have an impact on the formation of willingness […]

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