Using outcomes of transformative experiences (TE) for enhancing advertising effectiveness
Measuring TE ad performance in comparison to other ads Previous research identified research gaps in enticing potential consumers interested in transformation through appropriate marketing materials as well as in measuring ad-evoked emotions in the context of tourism marketing. The quantitative online study aimed to understand how an ad in which outcomes of TE were included […]
What makes or breaks the content on a good tourism website?
What kind of content works on a top-notch tourism website? What actually engages the visitor to stay on the page longer and better yet -develop a genuine interest towards the company? When a few small things are taken into consideration, it is easier to capture the attention of the visitor. The most important thing to […]