Self-employed Business Owner: Why Learning Basics of Digital Marketing Saves you Money while Growing your Business?
Written by Maarit Latvala. Are you preparing cottage rooms for next guests? Driving dog sledge through low-lying arctic hills? Preparing dinner for a group of visitors? If you’d take less than 10 minutes of your time to read through this blog post, I can promise you’ll be even busier after few months’ time. So, do […]
How information technology can help in customer relationship
Written by Sanelma Mäkelä. The customer comes first. Classy saying, right? Surely that guideline, or perhaps a cliché, creates some kind of thoughts in your head. Do you consider it important? Customer relationship is also such a classic term in the business world. Well, that for sure is essential! However, which elements in customer relationship […]
SMEs should use web analytics for competitive advantage
Written by Joonalam. A first semester studying Tourism Marketing and Management at UEF showed that most of the tourism companies in Finland are small-to-medium enterprises (SMEs). These companies are trying to market their offerings to consumers, by directing them to the company’s webpage to increase traffic, and hopefully future profits. In many cases, this is […]
The next big wave in tourism marketing
Written by Jonna Kumpu and Tiina Kattilamäki, Tourism Marketing and Management students. The second #IFITTtalk @Helsinki seminar on Digitalization in Tourism business was held at Hotel Arthur on Tuesday 15th of May. The seminar was opened by Kari Halonen from ToolBox Ltd, who was also the main organizer of the day. The opening speech was […]
The most important concept in destination marketing?
Written by Suvi Piispanen. What is a concept or a term that every destination marketer should know and understand about destination marketing? I think I found it. It is very catchy. A bit marketing-oriented even. Quickly thought, something far-fetched? But coherent and makes a lot of sense when thought more deeply. It gathers up something […]
TMM developing tourism business at Etelä-Konnevesi region
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Our International Master’s Degree Programme in Tourism Marketing and Management (TMM) has started a collaboration with municipalities of Konnevesi and Rautalampi and tourism stakeholders in the region. The concrete first step in this collaboration was a […]
The Most Common Problem in Destination Marketing in the World
Written by Lari Turunen, second year student in tourism marketing and management master’s degree program. World’s Most Common Problem in Destination Marketing What is the difference between successful and non-successful destinations from the destination marketing perspective? In this post, I want to understand the details behind successful destination marketing. What is the one key thing […]
How to promote a tourism destination online in international markets
Written by Bellal Hossain. “Summary: Plan, use different online tools to analyze, make things easy for others and Care!” Like every other business, there are some strategies to follow while promoting a tourism destination online in a foreign country to attract tourists. In this post, I present some ideas how a tourism destination should be […]
Complexity of academic research
Written by Jenni Kaitila. To understand the world I’ve started my university (academic research) studies this autumn. I´m 32 years old, and I like my age. At least for me, the somewhat life experience gives a better feeling in this rather complex overall feeling that I am having at the moment. I will get back […]
Using Pixel Hotel idea for entrepreneurship
Written by Bellal Hossain. Can we own a hotel or start hotel business with our limited money? You may think that the answer is no. But, I would say Yes, and you will probably agree with me if you take a closer look at pixel hotel business idea in Austria. Pixel hotel is a new […]