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21.10.2023

Openly collaborative, organized, and functional service process ecosystem paving the way to success in Finnish medical tourism

Keywords: medical tourism, ecosystem, tourism supply chain, tourism service process, service process ecosystem, collaboration in tourism. Medical tourism- tourism or just a health care intervention abroad? Medical tourism is originally derived from health tourism that include travelling outside one’s native health care administrative region for the reconstruction or strengthening of personal health by the means […]

20.12.2022

How Ambient Intelligence can bring value to travel experience?

It is almost a norm in science fiction movies that doors open automatically, rooms know when you are about to enter, and coffee machines can predict when it is time for a hot cuppa. Ambient Intelligence has been a concept for a long time, but only through recent technological advancements, it has become a real […]

17.11.2020

How a starting tourism business creates customer value by adopting digital marketing technology?

How a new tourism business creates customer value by adopting digital marketing technology? Everybody is online today and everybody is expecting all the noteworthy and legitimate running businesses to be there as well. If the consumer can not find your online presence the chances are your business goes unnoticed. Even worse it builds an image […]

Tourism website content
5.8.2020

What makes or breaks the content on a good tourism website?

What kind of content works on a top-notch tourism website? What actually engages the visitor to stay on the page longer and better yet -develop a genuine interest towards the company? When a few small things are taken into consideration, it is easier to capture the attention of the visitor. The most important thing to […]

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