DOES THE SOUND ACTUALLY MATTER? WHAT I LEARNED FROM STUDYING AUDIO IN DESTINATION MARKETING VIDEOS
By Aditya Aggarwal | Master’s in Tourism Marketing and Management, University of Eastern Finland When I started thinking about my thesis topic, I kept returning to something I had noticed almost instinctively while scrolling through travel content on Instagram and TikTok. Two videos of the same destination, same lighting, same scenery, similar editing, could feel completely different […]
VisitKarelia Destination Destination Marketing Workshop with University of Eastern Finland
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. University of Eastern Finland (UEF) and Visit Karelia are partnering to develop destination marketing innovations for North Karelia region. This partnership is part of the Destination Marketing course at the International Master’s Degree Programme in Tourism […]
Tourism Marketing and Management to start studying extraterrestrial tourists
Written by Juho Pesonen. Today is an excellent day to launch our new mission: we will focus now on how to make our world more hospitable for extraterrestrial tourists. There have been concrete sightings of UFOs for decades, clearly suggesting that we are constantly being visited by extraterrestrial aliens. In 2017 we at Tourism Marketing and […]
Overview of Quantitative Data Analysis Methods in SPSS
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Analytical thinking in marketing is critical. If marketing is both art and science, the numbers play a big role in the science of marketing. In our Tourism Marketing and Management programme, we study analytical thinking in many courses. […]
The next big wave in tourism marketing
Written by Jonna Kumpu and Tiina Kattilamäki, Tourism Marketing and Management students. The second #IFITTtalk @Helsinki seminar on Digitalization in Tourism business was held at Hotel Arthur on Tuesday 15th of May. The seminar was opened by Kari Halonen from ToolBox Ltd, who was also the main organizer of the day. The opening speech was […]
TMM developing tourism business at Etelä-Konnevesi region
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Our International Master’s Degree Programme in Tourism Marketing and Management (TMM) has started a collaboration with municipalities of Konnevesi and Rautalampi and tourism stakeholders in the region. The concrete first step in this collaboration was a […]
Management by wellbeing
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Mindfulness, victorious corporate culture, growth rates that the board cannot accept, going to the gym with your bosses, hiring a personal business coach, fighting loneliness… does not sound like a traditional Finnish management style, does it? […]
Tourism Marketing and Management programme takes novel approach to business studies
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. A business degree that specialises in tourism business is now available for the first time in Finland. Running at the University of Eastern Finland Business School, the international Master’s Degree Programme in Tourism Marketing and Management […]
Study tourism business at UEF: Master’s Degree Programme in Tourism Marketing and Management
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. There are dozens of reasons why you should study Tourism Marketing and Management at University of Eastern Finland. Here are 16 top reasons to study with us: 1. High quality studies We aim to keep the […]
Peer-to-peer accommodation and sharing economy from tourists’ perspective
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Airbnb has become one of the largest accommodation companies in the world if counted by the rooms available. Its rapid growth has been enabled by a phenomenon known as sharing economy. People are less inclined to own […]