Can we promote sustainable management in tourism field with the help of technology?
Sustainability is a trend that has been arising over the years. It is almost already overused term but especially when talking about traveling sustainability is a thing to consider in multiple perspectives. Another trend that has been arising in tourism field is information technology. People use it for almost everything, for example when buying travel […]
How Ambient Intelligence can bring value to travel experience?
It is almost a norm in science fiction movies that doors open automatically, rooms know when you are about to enter, and coffee machines can predict when it is time for a hot cuppa. Ambient Intelligence has been a concept for a long time, but only through recent technological advancements, it has become a real […]
Can service robots replace human labor in hotel industry?
How would you feel if a robot welcomed you when arriving to a hotel instead of a human? Would you be more pleased of robot’s convenience or the real face-to-face interaction that a human being can offer? Robots in hotel industry can bring so many opportunities yet so many challenges. Nobody knows about the future, […]
Research: The impact of sustainability communication on tourists’ willingness to pay for a cottage holiday
The goal of this research was to examine how communicating different sustainability dimensions affects German tourists’ willingness to pay for a Finnish holiday cottage. Sustainable tourism is traditionally divided into three dimensions: environmental, socio-cultural and economic. This research also was aiming to find out whether socio-demographic factors have an impact on the formation of willingness […]
Can technology make tourism more transformative ?
Transformative tourism (TT) is a type of meaningful and purposeful tourism. Traditional tourism is often used as an escape mechanism from everyday life (5). Transformative tourism is motivated by seeking (10). In transformational tourism the tourist seeks personal growth during their travels, which can take place in areas such as well-being, spirituality and education. The […]
How can mobile app boost your tourism business to success?
Did you know travel applications are the seventh most popular category of most downloaded apps and over 60 percent of travelers choose to use mobile apps while traveling?¹ In the future, there will be thousands of new mobile applications with new facilities that offer travelers daily movement without the assistance of humans while traveling. Therefore, it is important […]
What causes people to buy from OTAs?
Today millions of travelers around the globe use Online Travel Agencies (OTAs) to plan their leisure and business travel. OTAs are getting popular among travelers even though there are still people who prefer travel agents expertise instead. Although, OTAs evolved their introduction in the 1990s, the corona pandemic provided new and exciting opportunities for them […]
Does AI in tourism have unlimited possibilities?
Does AI in tourism have unlimited possibilities? Are all possibilities positive? Will there be a new level of crime, automation and robots displace workers and ICT has stifled human interaction? Are we ending up in a circle of choises or does this lead us to pilgrimage unknown paths? Have hardcore tourist ended up to be […]
Is smart tourism better tourism?
Nowadays, Information and Communication Technologies (ICT) are omnipresent. The digital age and its innovations in ICTs have changed society as well as economic and environmental development profoundly. ICT innovations are perceived and identified as one of the crucial game-changers in reaching Sustainable Development Goals.1 In this context, “smart” has become a buzzword. Gretzel, Sigala, Xiang […]
How can a chatbot influence the customer experience of your tourism business?
With the constantly ongoing advancements of Industry 4.0, several interconnected developments can be seen affecting both the digital and operational environments of tourism businesses. These so-called Tourism 4.0 innovations refer to Industry 4.0 innovations (Big Data, Internet of Things, Blockchain, Artificial Intelligence etc.) that have been specifically refined to suit the needs of the tourism […]