The world’s greatest traveller
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Who is the world’s greatest traveller? As the holiday season is about to start we gather to celebrate Christmas all around the globe. Santa Claus has become one of the main characters of Christmas, bringing joy and […]
What is online business in tourism?
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Online business in tourism, digital tourism business, e-business in tourism, e-tourism; call it what you will, it still has a huge impact on how tourism business is conducted. Most of tourism businesses and large part of […]
Welcome to Tourism Marketing and Management
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Welcome to the blog of International Master’s Degree Programme in Tourism Marketing and Management by University of Eastern Finland. This blog is an essential part of the programme and will bring forth the ideas and news […]