From Marketing Strategy to Values Strategy
Having been processing the concept of marketing strategy during the ongoing autumn due to our course on destination marketing, the concept of strategy has been wandering in my mind. What does it actually mean and how important is it for a (tourism) company? Applying the concept of strategy In his book Valonöörin käsikirja (A lightneer’s […]
Management by wellbeing
Mindfulness, victorious corporate culture, growth rates that the board cannot accept, going to the gym with your bosses, hiring a personal business coach, fighting loneliness… does not sound like a traditional Finnish management style, does it? In one company it is. Managing corporate culture and people at SMT Our Tourism Marketing and Management Programme had […]
Tourism Marketing and Management programme takes novel approach to business studies
A business degree that specialises in tourism business is now available for the first time in Finland. Running at the University of Eastern Finland Business School, the international Master’s Degree Programme in Tourism Marketing and Management has got off to a good start, as 20 new students started at the Joensuu Campus this September. Their […]
Study tourism business at UEF: Master’s Degree Programme in Tourism Marketing and Management
There are dozens of reasons why you should study Tourism Marketing and Management at University of Eastern Finland. Here are 16 top reasons to study with us: High quality studies We aim to keep the quality of our studies high. Our studies are not the easiest; there are no free credits but a lot to […]
Peer-to-peer accommodation and sharing economy from tourists’ perspective
Airbnb has become one of the largest accommodation companies in the world if counted by the rooms available. Its rapid growth has been enabled by a phenomenon known as sharing economy. People are less inclined to own things and are getting used to share what they own with other people. Peer-to-peer accommodation happens when a person […]
Nature tourism is trending as we start to understand how healthy being in nature is
Nature tourism in Finland is all about “the space to breathe, a time to dream, hiking in summer, cross-country skiing in winter, gathering berries and mushrooms or simply a gentle walk in the woods.” (http://www.visitfinland.com/finrelax/). Nature is also one of the central themes in Master’s Degree Programme in Tourism Marketing and Management (MDPTMM, www.uef.fi/tmm). Why is […]
Why study hospitality, travel, and tourism?
The main reason to study hospitality, travel and tourism is to work in the field. Hotels, airlines, destination, attractions, transportation, cruises, events, activity providers, shopping centers, tourist services, travel agents, tour operators and many others together form together a huge industry. It is a practice-oriented field and an interesting one. It is in constant growth […]
The world’s greatest traveller
Who is the world’s greatest traveller? As the holiday season is about to start we gather to celebrate Christmas all around the globe. Santa Claus has become one of the main characters of Christmas, bringing joy and wonder to kids and grown ups everywhere. However, we rarely realize that Santa Claus is actually the world’s greatest […]
What is online business in tourism?
Online business in tourism, digital tourism business, e-business in tourism, e-tourism; call it what you will, it still has a huge impact on how tourism business is conducted. Most of tourism businesses and large part of marketing are now online. The internet is most often used medium to search for information about a holiday or […]
Welcome to Tourism Marketing and Management
Welcome to the blog of International Master’s Degree Programme in Tourism Marketing and Management by University of Eastern Finland. This blog is an essential part of the programme and will bring forth the ideas and news from the programme. We aim to build a significant international platform for making tourism better with this programme and […]