Using outcomes of transformative experiences (TE) for enhancing advertising effectiveness
Measuring TE ad performance in comparison to other ads Previous research identified research gaps in enticing potential consumers interested in transformation through appropriate marketing materials as well as in measuring ad-evoked emotions in the context of tourism marketing. The quantitative online study aimed to understand how an ad in which outcomes of TE were included […]
How content producers can use AI in digital marketing
Do you want to use AI to create better content? There’s no doubt that content production is getting more complex every day. It’s getting hard to get noticed on social media. Your inbox is packed with repetitive messages, and you must fight against a massive crowd to get people to read your content. And then […]
VisitKarelia Destination Destination Marketing Workshop with University of Eastern Finland
University of Eastern Finland (UEF) and Visit Karelia are partnering to develop destination marketing innovations for North Karelia region. This partnership is part of the Destination Marketing course at the International Master’s Degree Programme in Tourism Marketing and Management (TMM), at UEF Business School in Joensuu. VisitKarelia is the local destination marketing organization (DMO), focusing […]
How to better interact with your customers on social media?
If there’s something a business can’t ignore these days, it’s the social media. All the businesses should be present at social media as it’s the way to reach out and communicate with their customers, increase awareness and boost their sales – after all, there are more than 3 billion social media users worldwide so […]
DTTT Global 2019, Day 2
The second day (Read about the first day here) of DTTT was all about technology and digitalization. What we can learn from data and how we can benefit data in place branding, leading and marketing. Lead with data. Do marketing with it, learn from it, optimize – optimize – optimize – then do it again. […]
How to do video marketing in tourism businesses?
Did you know that most people prefer video over reading? Also, social media platforms have started to favour video content, making video marketing in tourism an important part of any modern marketing mix. Videos have been growing fast as popular media content, especially on social media. Videos have great traffic potential and convert customers if […]
Content marketing and how to harness it for your business
Content marketing is a necessity in today’s digital marketing field. It is also an effective tool, especially for small entrepreneurs, to reach new customers, build trust and increase site traffic. The key to success is planning content marketing that can answer three questions: What are your customers’ need and desires? Can you provide your customers with […]
How to successfully master website design for your tourism business?
An effective website is important for your tourism business as it is one of the first touchpoints in online marketing. We developed a framework of the most important core factors in website design. Instead of digging deeper into each of them, we look at the whole picture. STRUCTURE AND DESIGN First, let’s start with the […]
Do Not Read This!
Content Marketing? Yep, I thought you wouldn’t listen. Luckily there is no harm in reading this, quite the opposite. I just wanted to prove a point: In content marketing, you are competing of customers enjoying an overflow of information and suffering lack of time. Therefore, your content marketing needs to be intriguing and catch the […]
The most important concept in destination marketing?
What is a concept or a term that every destination marketer should know and understand about destination marketing? I think I found it. It is very catchy. A bit marketing-oriented even. Quickly thought, something far-fetched? But coherent and makes a lot of sense when thought more deeply. It gathers up something very wide in one […]