From Marketing Strategy to Values Strategy
Written by Hanna S. Having been processing the concept of marketing strategy during the ongoing autumn due to our course on destination marketing, the concept of strategy has been wandering in my mind. What does it actually mean and how important is it for a (tourism) company? Applying the concept of strategy In his book […]
Management by wellbeing
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Mindfulness, victorious corporate culture, growth rates that the board cannot accept, going to the gym with your bosses, hiring a personal business coach, fighting loneliness… does not sound like a traditional Finnish management style, does it? […]
Tourism Marketing and Management programme takes novel approach to business studies
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. A business degree that specialises in tourism business is now available for the first time in Finland. Running at the University of Eastern Finland Business School, the international Master’s Degree Programme in Tourism Marketing and Management […]
Study tourism business at UEF: Master’s Degree Programme in Tourism Marketing and Management
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. There are dozens of reasons why you should study Tourism Marketing and Management at University of Eastern Finland. Here are 16 top reasons to study with us: 1. High quality studies We aim to keep the […]
Peer-to-peer accommodation and sharing economy from tourists’ perspective
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Airbnb has become one of the largest accommodation companies in the world if counted by the rooms available. Its rapid growth has been enabled by a phenomenon known as sharing economy. People are less inclined to own […]
Nature tourism is trending as we start to understand how healthy being in nature is
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Nature tourism in Finland is all about “the space to breathe, a time to dream, hiking in summer, cross-country skiing in winter, gathering berries and mushrooms or simply a gentle walk in the woods.” (http://www.visitfinland.com/finrelax/). Nature is […]
Why study hospitality, travel, and tourism?
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. The main reason to study hospitality, travel and tourism is to work in the field. Hotels, airlines, destination, attractions, transportation, cruises, events, activity providers, shopping centers, tourist services, travel agents, tour operators and many others together […]
The world’s greatest traveller
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Who is the world’s greatest traveller? As the holiday season is about to start we gather to celebrate Christmas all around the globe. Santa Claus has become one of the main characters of Christmas, bringing joy and […]
What is online business in tourism?
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Online business in tourism, digital tourism business, e-business in tourism, e-tourism; call it what you will, it still has a huge impact on how tourism business is conducted. Most of tourism businesses and large part of […]
Welcome to Tourism Marketing and Management
Written by Juho Pesonen, professor of tourism business and the director of Tourism Marketing and Management Master’s degree programme. Welcome to the blog of International Master’s Degree Programme in Tourism Marketing and Management by University of Eastern Finland. This blog is an essential part of the programme and will bring forth the ideas and news […]